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A century later, Hemingway's story still draws crowds to Spanish bull run festival
By Joseph Wilson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS)
· July 6, 2026
· 6 min read
Bill Hillmann has been gored three times while running with the bulls in Spain, but he wouldn’t miss this year’s San Fermin festival for anything.
It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to litera...
Key takeaway It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to literary fame and put Pamplona on the map for millions of people around the world.
Why this matters in The Trophy Club
The San Fermin festival's enduring popularity, fueled by Ernest Hemingway's "The Sun Also Rises," has a notable connection to the Dallas-Fort Worth area. As Americans make up the largest group of foreign participants in the bull runs, it's likely that some Trophy Club residents have been drawn to this infamous event. The festival's centennial anniversary serves as a reminder that literary works can have a lasting impact on culture and tourism. For locals interested in literature and adventure, the story of Bill Hillmann, who was inspired by Hemingway's novel to become a bull runner and writer, may spark curiosity about the Dallas-Fort Worth literary scene and its connections to international festivals like San Fermin. The appeal of Hemingway's work and the thrill of the bull runs may also inspire Trophy Club residents to explore local book clubs, writing groups, or cultural events that celebrate literary classics and international traditions.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) . The Trophy Club surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) . Have a tip or correction? Contact our newsroom .
Category: library ·
Published: July 6, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? Bill Hillmann has been gored three times while running with the bulls in Spain, but he wouldn’t miss this year’s San Fermin festival for anything.
It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to litera...
When was this published? This article was first published on July 6, 2026 by NBC 5 Dallas-Fort Worth (KXAS) and curated for The Trophy Club readers.
Who reported this story? This story was reported by Joseph Wilson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS). To learn more about how The Trophy Club selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more library coverage from The Trophy Club, or browse our daily briefing and topic hubs .
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