government
California woman who used billboards to find love says her search is over
By NBC 5 Dallas-Fort Worth (KXAS)
· June 24, 2026
· 1 min read
A Northern California woman who went viral for using billboards along local highways to find a boyfriend says her search for love is over.
Last fall, Lisa Catalano paid for a dozen billboards that directed people to her website, where interested suitors could fill out a dating application.
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Key takeaway The 42-year-old told the San Francisco Chronicle that the man is a Bay Area resident who saw one of her billboards but did not submit an application.
Why this matters in The Trophy Club
The story of Lisa Catalano, a Northern California woman who used billboards to find love, may seem unrelated to Trophy Club at first glance, but it raises questions about the creative ways people are using advertising and technology to connect with others in the Dallas-Fort Worth area. While Catalano's approach was certainly unconventional, it highlights the growing trend of people thinking outside the box to find love and connection. In a region where people are increasingly reliant on digital platforms to meet new people, it will be interesting to see if similar approaches are tried in Trophy Club and surrounding communities. The fact that Catalano's billboards and online efforts ultimately led to a successful match, albeit through a dating app rather than her website, suggests that there may be opportunities for local businesses and individuals to explore innovative advertising and matchmaking strategies in the area.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) . The Trophy Club surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) . Have a tip or correction? Contact our newsroom .
Category: government ·
Published: June 24, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? A Northern California woman who went viral for using billboards along local highways to find a boyfriend says her search for love is over.
Last fall, Lisa Catalano paid for a dozen billboards that directed people to her website, where interested suitors could fill out a dating application.
...
When was this published? This article was first published on June 24, 2026 by NBC 5 Dallas-Fort Worth (KXAS) and curated for The Trophy Club readers.
Who reported this story? This story was reported by NBC 5 Dallas-Fort Worth (KXAS). To learn more about how The Trophy Club selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The Trophy Club, or browse our daily briefing and topic hubs .
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